For Instagram Creators

Link Shortener for Instagram:
Track Every Bio Click

Instagram gives you one clickable link. Make it count. Brevly turns your bio link into a trackable, analytics-backed short URL โ€” or a full link-in-bio page with multiple destinations.

Create your Instagram link free โ†’

The Instagram link problem

Instagram doesn't let you add clickable links to posts (unless you're running ads or have a shopping integration). Your bio is the only place you can direct followers to an external URL โ€” and Instagram strips UTM parameters from bio link clicks on mobile, making it nearly impossible to track traffic from Instagram in Google Analytics.

A tracking link shortener solves both problems: it captures clicks at the redirect layer before parameters get stripped, and a link-in-bio page turns your single bio slot into multiple destinations.

Two ways to use Brevly for Instagram

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Option 1: Trackable bio link

Shorten your main destination URL (your website, your latest post, your store) into a Brevly short link. Put that in your Instagram bio. Every click is tracked โ€” total clicks, unique visitors, device type, and country breakdown.

Works best if you have one primary destination and rotate it based on what you're promoting.

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Option 2: Link-in-bio page

Create a Brevly link-in-bio page at brevly.link/@yourhandle. List multiple destinations โ€” your store, newsletter, latest video, booking page. Each link is individually tracked, so you know which destination gets the most clicks.

Works best if you promote multiple things and want followers to choose their path.

What you'll know about your Instagram traffic

Total bio link clicks โ€” See exactly how many people are clicking through from your profile each day, week, and month.
Unique visitors โ€” Know whether you have broad reach (many unique visitors) or a loyal audience clicking repeatedly.
Click by destination โ€” On a link-in-bio page, see which link gets the most clicks โ€” your store, newsletter, or latest video.
Device breakdown โ€” Instagram traffic is almost entirely mobile. Confirm yours is too, and optimize your landing page accordingly.
Geographic data โ€” See which countries your Instagram audience comes from. Useful for scheduling posts and tailoring content.
Click velocity โ€” See when your followers are most active and clicking. Use it to time your posts and stories.

How to set up your Instagram tracking link

1

Create a Brevly account

Free plan works fine for a single Instagram bio link with basic analytics.

2

Shorten your bio URL

Paste the destination URL (your website, latest YouTube video, or store). Brevly shortens it.

3

Copy the short link

Your link looks like brevly.link/yourname or brevly.link/abc123. Copy it.

4

Paste it in your Instagram bio

Go to Edit Profile on Instagram and replace your current bio link with the Brevly link.

5

Track your clicks

Open your Brevly dashboard anytime to see click analytics. Update the destination URL whenever you want to promote something new โ€” the short link stays the same.

Make your Instagram bio link work harder

Free to start. No credit card. Takes 2 minutes to set up.

Create your link-in-bio page โ†’

Track links on all social platforms ยท Bitly alternative