Link in Bio: The Complete Guide for Creators in 2026
Instagram, TikTok, and X give you one clickable link. A link-in-bio page turns that single slot into a full menu of destinations — your store, your newsletter, your latest video, your booking page. Here's how to build one that actually gets clicked.
What is a link-in-bio page?
A link-in-bio page is a simple, mobile-optimized page that lives at a short URL likebrevly.link/@yournameand lists multiple links in one place. You put that URL in your social media bio, and anyone who taps it gets a clean list of everywhere they can go.
Choosing the right links to include
The biggest mistake creators make is adding too many links. Five to seven is the sweet spot. More than that and visitors leave without clicking anything.
Prioritize by intent:
- Top slot: Whatever you're actively promoting right now (new video, product drop, event)
- Middle slots: Your highest-traffic evergreen destinations (newsletter, shop, portfolio)
- Bottom slot: A catch-all (your website or YouTube channel)
Writing link labels that get clicks
"Click here" and "My website" perform poorly. Be specific and action-oriented:
- Instead of "Shop" → "Shop the drop (limited stock)"
- Instead of "Newsletter" → "Get weekly tips — free"
- Instead of "YouTube" → "Watch my latest video"
Your handle matters more than you think
Your link-in-bio URL is something people will type manually after seeing your content. Keep it short, lowercase, and matching your social handle. If you're @janedoeon Instagram, aim for brevly.link/@janedoe.
How to set one up with Brevly
- Sign up for a free Brevly account.
- Go to Link-in-Bio in the dashboard and click "New page."
- Claim your handle (e.g.
@yourname). - Add your display name, a short bio, and your avatar.
- Add up to 5 links on the free plan (unlimited on Pro).
- Toggle "Published" and copy the URL into your social bio.