Brevly gives you everything Bitly offers — plus password-protected links and link expiry that Bitly doesn't offer at any price. Transparent pricing, no enterprise sales calls.
Bitly's free plan caps you at 10 links per month. Getting useful analytics requires jumping to Growth ($29/month). Enterprise features like SSO are locked behind $199/month plans.
You can't password-protect a Bitly link at any plan level. If you need to share a sensitive document link with a specific person, Bitly simply can't do it.
Bitly has no native link expiry. If you share a time-limited offer or a link that should stop working after a deadline, you're managing that manually.
The features that matter for URL tracking and link management.
| Feature | Bitly | Brevly |
|---|---|---|
| Free plan links | 10 / month | 5 / month (unlimited on paid) |
| Unlimited links | $29/mo (Growth) | $12/mo (Pro) |
| Password-protected links★ Key diff | Not available | $29/mo (Secure) |
| Custom domains | $29/mo (Growth) | $29/mo (Secure) |
| Click analytics | Limited on free | Full on Pro+ |
| QR code generation | Paid only | Paid only |
| Link expiry dates★ Key diff | Not available | All plans |
| API access | Paid only | Pro+ |
| UTM builder | Paid only | Pro+ |
Not every URL shortener is built for the same use case. Here's what actually matters depending on how you use links.
Total clicks are a vanity metric. You want device breakdown, geographic data, referrer sources, and click velocity over time. These tell you whether the right audience is clicking, not just how many people are.
If you share proposals, contracts, or gated content via links, password protection is a must. Most URL shorteners don't offer it — Brevly includes it in the Pro plan.
Time-limited offers, event links, and compliance requirements all benefit from automatic link expiry. The link simply stops working after the date you set, without any manual intervention.
Branded short links (yourcompany.link/promo) outperform generic ones in click-through rate. Both Bitly and Brevly offer this, but Brevly includes it at a lower price point.
Bitly's pricing page requires contact with sales for anything enterprise-level. Brevly publishes all prices publicly: Free, $12/month Pro, $29/month Secure. No surprise bills.
You share the same content across multiple platforms and need to know which channel converts. Brevly's analytics shows referrer, device, and location per link.
You share client deliverables via link. Password-protecting those links — and setting them to expire after client review — is a workflow that Bitly can't support.
You send proposals, invoices, and project files via email. A password-protected short link is cleaner than a Google Drive share with all its permission noise.
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