B
Brevly
Updated April 2026

Brevly vs Bitly
Full Comparison (2026)

Both shorten links. But Brevly adds password protection, link expiry, and transparent pricing that Bitly doesn't offer at any plan level.

Try Brevly freeSee all alternatives →

Brevly

Built for teams that need secure, trackable links - not just short ones.

  • Password-protected links
  • Link expiry dates
  • Link-in-bio pages
  • Transparent pricing
  • Free plan (1,000 links/month)

Bitly

The original link shortener. Strong brand recognition, limited free tier.

  • Established brand & integrations
  • Password-protected links
  • Link expiry dates
  • Link-in-bio pages
  • Generous free plan (10 vs 1,000 links/month)

Feature comparison

Brevly wins on 7 of 11 criteria.

FeatureBitlyBrevly
Free plan links10 / month1,000 / month✓ Better
Paid plan starts at$29/month (Growth)$19/month (Pro)✓ Better
Password-protected linksNot availablePro ($19/month)✓ Better
Link expiry datesNot availablePro plan✓ Better
Custom domains$29/month+Pro ($19/month)✓ Better
Real-time analyticsPaid onlyPro plan
QR code generationPaid onlyPro plan
Link-in-bio pagesNot availableAll plans✓ Better
API accessPaid onlyPro plan
Public pricingPartial (enterprise requires sales)Fully public✓ Better
UTM builderPaid onlyPro plan

When to choose each

Choose Brevly if you need:

  • Password-protected links for gated content
  • Automatic link expiry for time-sensitive offers
  • Link-in-bio pages for social media profiles
  • Transparent pricing without a sales call
  • A free plan to get started with no credit card

Bitly may suit you if:

  • You rely on Bitly's existing integrations (Zapier, HubSpot, etc.)
  • Your team is already trained on Bitly's dashboard
  • Basic link shortening with no security features is enough

Related comparisons

All Bitly alternatives →

Full list of alternatives with feature matrix

Why teams switch from Bitly →

Common reasons and what to look for

Related guides

ComparisonBitly vs Brevly: Which Is Better?Side-by-side comparison including password protection, link expiry, and pricing.ComparisonBest Bitly Alternatives in 2026Six Bitly alternatives compared on price, features, and the things Bitly won't do.ComparisonBrevly vs Dub: URL Shortener ComparisonBrevly vs Dub.co compared on price, features, and which suits your workflow.

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